If you think about the content or information in your daily life that you find more interesting or that you tend to engage more with, what do you find it is that draws you in?
What types of content do you find easier to understand?
What types of information do you remember longer?
The resounding answer supported by data from multiple studies and examples found across the internet, is that visual information is by far the most powerful!
Afterall, "A picture tells a thousand words."
We are surrounded by visuals in our daily lives and close to half of our brain is used for visual processing!
A visual will grab attention quicker than text.
Images are easily comprehended and help chunks of information make sense.
Images are processed faster in the brain than text so the underlying message makes meaning quicker.
We remember information better when it is supported by visuals as it 'sticks' in our long-term memory.
Images result in stronger reactions increasing our engagement with content and therefore better retention.
Concepts can be shown in more simplified ways through visual representation.
Images activate or build on our prior knowledge and the brain easily organises and links concepts.
Visuals unclutter our focus which makes scanning or skimming information easier and discourages distraction.
Symbols communicate ideas faster than words and images!
There is less cognitive load on the brain when viewing visuals.
Some amazing facts & figures that confirm the power of visuals
These colourful visuals were sourced from a blog that offers a case study, making a case for visuals over text in powerful business communication, learning, and memory recall.
Want to see more?
Interactive and animated images have proven even more engaging than static visuals so head on over to check out this epic and immersive infographic for one final convincing visual experience.
Kate Eunson, founder of Attention 2 Detail & Design (A2D2) is currently working on an exciting membership opportunity to help parents, through the use of visual tools, to confidently implement positive strategies, communicate consistently to calmly resolve conflict and experience more positivity in their relationships with the young people in their lives.
Follow A2D2 Facebook to stay informed.